I found this in one of the Hootsuite Slide, I think worth to share it with you guys for set your objectives!
| Business objective | Social media goal | Metric(s) |
|---|---|---|
| Grow the brand | Awareness (these metrics illuminate your current and potential audience) | Followers, shares, etc. |
| Turn customers into advocates | Engagement (these metrics show how audiences are interacting with your content) | Comments, likes, @mentions, etc. |
| Drive leads and sales | Conversions (these metrics demonstrate the effectiveness of your social engagement) | Website clicks, email signups, etc. |
| Improve customer retention | Consumer (these metrics reflect how active customers think and feel about your brand) | Testimonials, social media sentiment, etc. |
tell me your thought and how we can improve these things.
[link] [comments]
from
https://www.reddit.com/r/socialmedia/comments/czwxln/how_goals_align_to_business_objectives/
No comments:
Post a Comment