Ive been tasked with helping a large not-for-profit community org to improve their social media presence, and was wondering if the Experts here could point me in the right direction (need good reference/how-tos)

I start in 2 weeks then have about 2 months to pitch a model and get it passed by their Powers That Be, so have to hit the ground running.

At this early stage they have expressed particular interest in improving their Facebook following

I have done stuff like this in the past, but with for-profits and on a much smaller scale. This is bigger and community sector, so slightly different. Also my experience is about 3 years out of date.

What should I be reading to get up to speed?

Is there a body of decent, empirically-based best-practice guidelines I might refer to that could be relevant to this? (not the normal circle-jerk self-appointed 'guru' rubbish thats everywhere on Google)

Grateful for any suggestions offered. Thanks in advance.

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