Hi there, r/socialmedia! I am a communications coordinator for a non-profit healthcare training organization. I run a Facebook group for healthcare providers that have taken at least one of my organization's advanced courses. It's a place for these healthcare providers to connect with each other and have clinical discussions through the lens of our training. It's very niche. We have about 1500 members in the group now, and an exciting 78% engaged member rate (given how far organic reach has dropped for our public page, this has been really awesome to see).
As I brainstorm ways to keep the group engaged and active, I figured I might as well ask the community themselves what they would like to see. Do they want to read articles we've written on clinical topics, read studies we've found, listen to our educators go "live" to talk about their topics of expertise, something else? There are lots of possibilities, but I want to hear from our community directly.
My question is, what are best practices for posting in Facebook groups as an organization? Is it better to post as my company page or as me, u/blueskyredfilter, a lowly communications coordinator? (the members are mostly doctors, etc) On one hand, I like the idea of humanizing our organization's brand, so posting as myself appeals for that reason. On the other, the posts might be better received when posting from my company page, which has a large following and is well regarded. What are your thoughts on this? Thanks so much in advance!
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