I recently decided to start a brand around a passion I have, trading card opening. I decided to start by posting my content on Instagram and tiktok, IG since I know the platform well and tiktok because it seems to be very hot right now. So I started and initially got crazy engagement on tiktok, however from one post to the next I started barely getting any engagement. I thought maybe tiktok just pushed engagement to new users to get them to like the app, but I'm not totally sure. Maybe I've done something wrong and just can't tell. Any help would be great! Thanks!
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